Sat Aug 28 18:25:55 EDT 1999
TNT Breaks Its Silence

In the last few days there have been several articles talking about TNT's new fall line up and development schedule. Surprisingly, TNT seems to be pouring money into new dramatic series. But, Crusade fans should hardly be surprised to find that Crusade isn't among them. In "TNT serious about series: Cabler allots $1-1.5 mil per episode to new shows" (August 27th, variety.com, http://www.variety.com/article.asp?articleID=1117755153, Chris Pursells writes:
In recent years, TNT has made serious efforts to grow beyond Westerns and wrestling through a variety of well-received made-fors, including "George Wallace" and "Pirates of Silicon Valley." The f/x heavy "Animal Farm" and "A Christmas Carol" are set for later this year.

Now, the Warner Bros.-owned cabler is hoping to turn high ratings for longform projects into a successful development slate of dramas going beyond the network's less-than-stellar outings of "Babylon 5" and the quickly canceled "The New Adventures of Robin Hood." The first of the new series is skedded to air in summer 2000.
Less than stellar outings? And this the show that critics acclaim as having raised the bar for television? Perhaps Babylon 5's ratings on TNT have not been stellar... but then, when you put the reruns of a cerebral science fiction show on at 7am on Saturday mornings in competition with new cartoons, what do you expect?

In another, similar article by Scott Hettrick (August 27-29)*, "TNT bets on Pileggi in move to 1-hour dramas", TNT put the kabosh on speculation that it might change its divided corporate mind about Crusade. (Fans will recall that the LA office of TNT appeared quite content with Crusade; the Atlanta office was the one that got into it with Straczynski.)
The cable network plans to introduce two or three network-quality one-hour drama series by mid-2000, according to TNT president Bradley Siegel. No longer will TNT pursue the action hours financed largely with international money, such as the short-lived "Robin Hood" series.

"We're out of that game," Siegel said.

Also gone are the sci-fi series like the off-network series extension of "Babylon 5" and the recently introduced spinoff "Crusade," which is not being renewed beyond the initial 13 episodes.
Hettrick makes it sound like Crusade was neatly excised in a surgical strike against science fiction and other "action-adventure" series. But, in Dinah Eng's article, "Effort to save 'Crusade' worth joining", TNT's senior vice president of marketing told a different, messier story:
In the minds of TNT executives, "Joe is a visionary who created a show that was true to his concept, but a lot of people here felt it came across as talky and slow, " said Scot Safon, TNT's senior vice president of marketing. "It required a tremendous amount of patience, time and thought to get involved in the show. Four weeks into the run, we saw respectable ratings, but nothing extraordinary to keep it going.

"There were many creative differences between the network and Joe. But this network is about as conservative as you can be in terms of sexuality and violence. We have advertisers who are concerned about their image. If someone told Joe, 'Deliver a sexier product,' did he really take it literally?"
Conservative about sexuality and violence? Who is he trying to kid? Sure, there's no gore and slaughter on WCW, but staged beatings aren't my idea of pacificistic. And maybe the Baywatch babes aren't out boffing their male cohorts every ten seconds, but let me tell you: they aren't wearing those teeny bikinis because they're practical. TNT may be conservative about delivering the "goods" but they aren't shy about insinuating violence and sex to sell their programs. Even forgetting for the moment the notorious memo alleged to be from TNT that describes exactly what sort of "sexier product" TNT wanted in all its reprehensible glory -- if JMS took TNT seriously about delivering a "sexier product", I can't blame him.

Yeah, TNT finally broke their silence, and Crusade fans' hearts right along with it. But as I reported yesterday, TNT may not be renewing Crusade according to them, but legally, they aren't off the hook yet. (See newsbit, "JMS says TNT is Not Off the Hook Yet", August 28, 02:43:53 EDT).

*This article appeared in the Hollywood Reporter, www.hollywoodreporter.com, but is not available online to non-subscribers.